Good salespeople need the right opportunities
There’s often a gap between marketing and sales.
Marketing creates awareness and interest. Sales teams are focused on customers and closing opportunities. But who is consistently finding the right companies, identifying the right people and starting conversations that can become new business? That’s where WN comes in.
We help make that part work better, from deciding where to focus and finding the right people to prospecting, outreach and the way marketing and sales work together.
The aim isn't simply more activity. It's to give your salespeople more of the right conversations to work with.
What could work better?
Every business is different. We look at where the biggest opportunities are to improve how you find and win new customers.
Targeting & prospecting
Get clearer on which companies and people are worth your time, and build a more focused way to research, reach and engage them.
Sales setup & execution
Improve the way marketing, prospecting and sales work together, from messaging and outreach to processes, responsibilities and follow-up.
Smarter tools & automation
Use data, AI and automation where they genuinely help, improving research, preparation and outreach without adding unnecessary complexity.
People when you need them
Need dedicated prospecting capacity? We can source, vet, onboard and support SDRs who fit your business, including the market, location and language you need to reach.
How we work
No off-the-shelf formula. We start with your business and build from there.
01
Understand
We look at your business, customers, market and how you're finding and approaching new customers today.
02
Recommend
We identify what could work better and agree where to focus, from targeting and prospecting to processes, technology or team setup.
03
Implement
We help put the changes into practice, working with your existing team and bringing in additional support where needed.
04
Learn & improve
We follow what happens, learn from real conversations and results, and adjust the approach as we go.
Taking sales into a new
market?
What works in one market doesn't always work in another. We help adapt your approach to the customers you're trying to reach, with particular experience in the Nordics and across Europe.
Know the market
Who you target, how businesses buy and how you reach the right people can change from one market to another.
Adapt the approach
Messaging and outreach should fit the people you're speaking to, not simply copy what worked somewhere else.
Find the right people
When you need dedicated sales support or the right language coverage, we can help source and support SDRs for the market you're entering.
Experienced sales support.
Personally involved.
WN Sales Consulting was founded by Channa Waje, with extensive hands-on experience building, managing and improving international sales development teams.
Having worked across markets, industries and sales environments, Channa brings practical experience from both building the strategy and making it work day to day.
Insights
Practical thinking on prospecting, outbound sales and finding more of the right opportunities.
